"Big companies understand that it’s time for new leadership. With only men in the top you get more of the same. If you want change you have to include women."
Esther Raats-Coster
Business Case

Only with the support at the highest level in your organisation does a good balance at the top become an important stimulator for achieving business goals. And only then it can be approached as a HRM business case and be translated into a competitive advantage.
Does your organisation ever wonder about the following questions?
An estimated 80% of all purchasing decisions for consumer goods is taken or influenced by women.
In what manner can a balanced team at the top be a way to explore new products and markets?
More women graduate from university than men.
How can this play a role in attracting and retaining talent?
A balanced team influences the organisation positively where it concerns creativity and innovation.
In which respect can this improve the client- or employee satisfaction?
If there is conviction that these questions can play a role in the gender diversity issue then there is a basis for change and a basis for working successfully on a business case.
Divert can help your organisation to make your HRM business case concrete. And translate it into business case goals that can be measured quantitatively and qualitatively.
Because the Divert program is aimed at making issues concrete and transparent.

